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product designer and problem solver.
Great products don't just happen — they're designed. Behind every thriving product is an understanding of both user needs and business objectives. As a designer with 3 years of experience in SaaS, I aim to spot what's missing, cut through complexity, and build experiences that are not just usable — they're genuinely valuable for users. By solving these fundamental challenges, I help businesses create products that people actually want, need, and seek out — driving their long-term success.
I identify the core challenge before designing. By understanding stakeholders' needs and business context early, I ensure we're solving the real problem, not just symptoms—creating a solid foundation for meaningful design work.
I gather insights through user research, competitive analysis, and data to inform decisions. This helps me generate practical solutions that address both user needs and business goals, transforming concepts into tangible design directions
Creating basic versions for stakeholders yields more valuable input than pursuing perfection in isolation. Shipping early reveals how decisions work in the real world, enabling meaningful improvements based on actual use. I gather feedback consistently to refine designs for genuine effectiveness.
I transform strategic goals into concrete designs that deliver value. By balancing creativity with practical constraints, I create solutions that align with technical feasibility and business timelines — designs that succeed in the real world, not just on paper.
For a year and a half, I worked as the Product Designer for Aampe, an AI-powered marketing technology startup. For an entire year of this period, I was the sole designer responsible for the platform's evolution. I significantly improved the platform's usability and user experience while helping the company expand its functionality and secure Series A funding.
For two and a half months, I worked as the UX/UI Designer with Drenchworks, an early-stage US-based startup, building a modern platform for plumbing and mechanical contractors. I was tasked with designing a comprehensive Purchasing section that would address critical industry challenges while integrating seamlessly with their existing product.
For this hypothetical project, I explored how an adaptive questionnaire system could help breastfeeding consultants optimize their practice while providing better support to mothers. Drawing from deep knowledge of this field processes and standards, I designed a solution that addresses the critical challenge of matching urgent cases with timely care.