Case studies
Transforming an AI-Powered MarTech Platform: Aampe Case Study
For a year and a half, I worked as the Product Designer for Aampe, an AI-powered marketing technology startup. For an entire year of this period, I was the sole designer responsible for the platform's evolution. I significantly improved the platform's usability and user experience while helping the company expand its functionality and secure Series A funding.
Streamlining Construction Purchasing Workflows: Drenchworks Case Study
For two and a half months, I worked as the UX/UI Designer with Drenchworks, an early-stage US-based startup, building a modern platform for plumbing and mechanical contractors. I was tasked with designing a comprehensive Purchasing section that would address critical industry challenges while integrating seamlessly with their existing product.
Optimizing Appointment Booking: Hypothetical Case Study
For this hypothetical project, I explored how an adaptive questionnaire system could help breastfeeding consultants optimize their practice while providing better support to mothers. Drawing from deep knowledge of this field processes and standards, I designed a solution that addresses the critical challenge of matching urgent cases with timely care.